Creating Email Marketing Campaigns

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10-12pm
Tuesday, 19 November 2024

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Free

About the event

Overview

Email marketing is a powerful and cost-effective method to engage customers, nurture leads and drive conversions. Learn how to connect with your audience on a personal level to deliver relevant content directly to their inbox. Explore the strategies and techniques that drive email marketing success. From understanding the importance of audience segmentation to crafting personalised content, you’ll learn to create compelling email campaigns, automate workflows, optimise performance and adhere to industry best practices that make your emails stand out. 

Main Topics Covered 

  • How to create targeted and engaging email campaigns that resonate with your audience, leading to higher open and click through rates. 
  • Benefits of email automation and how to set up automated email workflows that deliver personalised content and nurture leads through their customer journey.
  • Review the most popular email marketing platforms including Mailchimp, Mailerlite, Marsello, Klaviyo and others. 
  • How to identify the best email marekting platform for your business.  
  • Essential strategies to improve email deliverability and ensure your emails reach the inbox. 
  • Analyse email performance metrics for continuous campaign enhancements. 
  • Explore techniques to write persuasive subject lines, captivating email copy and engaging visuals that drive action and conversions. 

Who’s it for? 

This workshop is ideal for businesses looking to use email marketing as part of their overall marketing strategy 

About the presenter  

McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice. 

This workshop is delivered by the Small Business Development Corporation, in partnership with the City of Cockburn.  

Event location

Cockburn Health and Community Facility

Conference Room
Cockburn Health and Community Facility
11 Wentworth Parade 
Success, WA 6164

The available map is equipped with additional accessibility features including in-map voice and accessible colour choice. If you would like to access these features, please make sure they are switched on.

More information and contact

Contact Title Business and Economic Development

Email [email protected]

Phone 08 9411 3444

Related Pages

Contact

Address

City of Cockburn
Whadjuk Boodja
9 Coleville Crescent,
Spearwood 6163

PO Box 1215, Bibra Lake DC,
Western Australia, 6965

Office opening hours:
8.30am to 4.30pm
Monday to Friday (excluding public holidays)

Language Support

Social Media

Cockburn Nyungar moort Beeliar boodja-k kaadadjiny. Koora, yeyi, benang baalap nidja boodja-k kaaradjiny.
Ngalak kaditj boodjar kep wer kaadidjiny kalyakool yoodaniny, wer koora wer yeyi ngalak Birdiya koota-djinanginy.

City of Cockburn acknowledges the Nyungar people of Beeliar boodja. Long ago, now and in the future they care for Country.
We acknowledge a continuing connection to land, waters and culture and pay our respects to the Elders, past and present.