Branding for Digital Marketing

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9.30-12.30am

Tuesday, 29 October 2024

About the event

This workshop will cover: 

• Why brand is so important and what having a good brand can do for your business; 
• The role your brand plays in the customer’s buying journey; 
• What makes an effective brand; 
• How to identity and build your brand personality; 
• How to create a clear brand identity; and 
• How to maintain your brand and how it can evolve as your business grows. 
• Following this workshop you’ll have learnt the strategies to harness your brand to create a timeless identity for your business and carve out a niche in the marketplace. 

Your Presenter: George Green 

George is a passionate and commercially astute marketer with a Master of Business Administration (MBA), a background in marketing management and strategy for small to large businesses. He is currently Head of Marketing at 3BY2 and specialises in brand strategy, customer experience design and go-to-market strategy, with a focus on ROI and sustainable business growth.  

This workshop is delivered by the Digital Solutions Program, in partnership with the City of Cockburn.