Marketing and promotion

Flyers should have a simple and attractive design to catch people’s eye. Ensure you distribute them to the appropriate audience (e.g. households surrounding the event area).

Posters can be displayed in cafés, local schools, shopping centres, City libraries, community and recreation centres and community notice boards. Ensure you ask relevant people for permission before putting up your poster.

Before installing any signage (e.g. signs on verges) ensure you have approval from local authorities or owners.

The City of Cockburn has a number of community signs where not-for-profit groups can display banners for free. Submit an online application. 

These can include newspaper, television and radio (depending on your budget). Contact local papers and radio stations for more information.

Inform your local newspaper about your event. Media releases can generate free publicity in the form of news articles.

Event information can also be submitted to other community websites such as:

Don’t underestimate the effectiveness of word-of-mouth promotion. Get people talking about your event.

Promote your event on Facebook and share on other social media sites such as Twitter, Instagram, blogs and YouTube. To have your event advertised on the Cockburn Community Groups Facebook page and the Cockburn Community e-newsletter, contact the Community Development Team at the City of Cockburn.